Movement
Transformative Consumer Research is a movement within the Association for Consumer Research that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. The ACR website includes information about symposia, research funds, publications, and other resources and opportunities for scholars wishing to be involved in Transformative Consumer Research via the association. Click here to learn and to participate more.
Book
Transformative Consumer Research (For Personal and Collective Well-Being)